Bucharest Leaders Summit:
Emerging challenges of the future
– Speakers –

Ioana Stoenescu

External Affairs and Personalized Healthcare Lead

Roche Romania

Ioana Stoenescu is a Veterinarian by training and holds a Master in International Management and Marketing. She is a graduate of a Commercial Tradecraft Course in Foreign Service Institute, Washington DC, USA.

Ioana has more than 10 years of experience in the pharmaceutical industry, where she held various marketing, commercial and management roles, with increasing responsibility in business development and public affairs, across various departments in Pharmaceuticals divisions of Roche Group and Eli Lilly & Co.

Ioana has been coordinating the government affairs activities of Roche Romania as Government Affairs Manager since 2017, when she joined the Market Access and Government Affairs Department. In 2021, she also held an additional position of Access Innovation Leader in Roche Pharma International being accountable for above countries brands access support, developing & driving innovation. Since 2021, Ioana holds two roles within the Romanian affiliate, being the External Affairs Owner as well as coordinating a Personalized Healthcare Squad with marketing and commercial responsibilities towards implementing Roche’s vision of personalized healthcare that allows patients to live better and longer lives. As External Affairs Lead, she works closely with the industry associations and other industries partners from both public and private sector to facilitate patients’ access to the latest medical innovation. She currently coordinates various working groups and task forces in the pharmaceutical industry associations such as Local American Working Group, Swiss Chamber of Commerce, American Chamber of Commerce and Romanian Association of International Medicines Producers.

Prior to her position at Roche, she held several positions within the United States public administration, and spent more than 10 years in the United States Embassy in Bucharest in several positions. In 2018, Ioana was selected as an Independent Expert of the Business-to-Government Expert Group within EU Commission, DG Connect.